1. Presentation
The MBA program approach in various business-related subjects, as develop executive and leadership skills, beside the possibility to gain practical job experience thanks to our internship program, in order to succeed at executive level. It focuses on the practical aspects of global markets to teach students the skills applicable to international marketing and global management in the companies.
2. Objectives
- Teach the ethical principles applicable to business reality.
- Provide the student understand the functioning of the world of enterprise and mechanisms governing global markets.
- Learn the best tools, knowledge and abilities in order to succeed at executive level.
3. Professional opportunities
• International Marketing Director
• Department Head
Module 1
Company Policy and General management Strategy.
Module 2
Strategies and Policies in the Marketing Management.
Module 3
Economic Control and Optimization of results.
Module 4
Commercial Management Organization of Networks.
Module 5
Management Skills: coaching, empowerment, leadership and organization.
Module 6
Economic Analysis of Managerial Decisions.
Module 7
Financial Management: management, strategy and creation of value.
Module 8
Company Evaluation: mergers, procurement, joint ventures.
Module 9
Globalization and Internationalization of Markets. Analysis.
Module 10
Management Ethics and Social Corporate Responsibility.
Module 11
Branding, the management of the value of a brand (Know- How).
Module 12
Product Manager. Design and implementation of the Policies and the Marketing Plan.
Module 13
Sales Forecasts. Forecast – Forenet (Expert Systems in Business Forecasts).
Module 14
Products and Branding Positioning Strategy. Globalization, opening new markets.
Module 15
Production Management, Quality, Logistics and distribution of the product.
Module 16
Trade Fair, Conventions, Congresses.
Module 17
Customer Marketing. Customer Loyalty Schemes. Control of nEw channels.
Module 18
Marketing in industrial companies and services.
Module 19
Application of Marketing 2.0 in the company.
Module 20
Optimization of product margins.
Module 21
The social issues. Cooperation and resolution of labor conflicts.
Module 22
Judicial and Fiscal Treatment of Managerial Activities.
Module 23
Technological Innovation in Companies. Managing global Know-How.
Module 24
Balance Scorecard. Design of management strategies.
Module 25
Final Project. Strategic Business Plan.
Starting date: February 2017
Finish date: February 2018
Language: English
Mode: Campus attendance
Price: 7.400 €
Place: Barcelona
Timetable / Groups: Monday to Thursday 19h to 22h
Idioma en que se realiza el curso: Inglés
Titulación obtenida: International MBA of INSA Business, Marketing & Communication School
Horarios: Monday to Thursday 19h to 22h
Perspectivas laborales: International Marketing Director • Department Head
Situación laboral requerida: Cualquier situación laboral
